PinnedDiceWhat app will be a craze for the Japanese in 2021?Mobile App Trend in the Japanese Market·7 min read·Jan 13, 2021----
DiceFive innovations that made me so excitedThey are common nowadays, but we can no longer go back to the former·8 min read·Jul 6, 2020----
DiceThe reason why I prefer Twitter to the flying carIs Twitter the symbol of transparency? Or spreader of hatred?·6 min read·Jun 16, 2020----
DiceThe Mainstream of Influencer Marketing will ChangeBrands take advantage of influencers by not searching but nurturing·3 min read·Jun 3, 2020----
DiceMarketer Should be Adaptable to ChangeThe spread of COVID-19, a/k/a novel coronavirus, recklessly pushed many brand’s campaigns into postponement or cancellation. On the other…·4 min read·May 18, 2020----
DiceHBS Case Study “Trouble at Tessei” Shows What Japanese Companies are Like.The Japanese bullet train, a/k/a Shinkansen, is a well-known public mode of transportation for Japanese people. When the passengers use…·4 min read·Apr 28, 2020----
DiceinBetter MarketingWhy Startups Should Target Japanese CustomersBarriers to entry exist, but the market is big, concentrated, and loyal·5 min read·Apr 1, 2020--1--1
DiceinBetter MarketingHow to Approach Japanese Consumers for the First TimeA cultural social media tutorial for young startups·6 min read·Mar 21, 2020----
DiceThe Strengths and Weaknesses of the Japanese, Exposed by the Diamond Princess SagaThe outbreak of the novel coronavirus attracted much attention across the globe. Many foreign media agencies covered not only the…·3 min read·Mar 8, 2020----
DiceWhat are the trends, challenges, and opportunities in the influencer marketing field of Japan?Usually, “trend,” “challenge,” and “opportunity” are different according to each nation or region. I believe influencer marketing is a…·4 min read·Feb 15, 2020----
