They are common nowadays, but we can no longer go back to the former — It seems that the word “innovation” has been used since very early times, and that term still sounds more appealing and exciting for me. However, we might be able to say “Game Changer” instead of it. What do you come up with after listening to the word? Leading-edge technology? Or…

Is Twitter the symbol of transparency? Or spreader of hatred? — I live in Japan, but I suppose Twitter is the most popular social media platform in Japan. Maybe, the characteristics of Twitter, such as anonymousness and easiness, fit into the Japanese people. According to public information, Twitter in Japan has about 45 million users (MAU), which is more than Instagram…

Brands take advantage of influencers by not searching but nurturing — The market size of influencer Marketing had been increasing smoothly, but many campaigns were postponed or canceled due to COVID-19. It can’t be helped because influencers seem tone-deaf during this crisis. However, even if this chaotic situation continues to influence us, I believe the essential quality of influencer marketing won’t…

The spread of COVID-19, a/k/a novel coronavirus, recklessly pushed many brand’s campaigns into postponement or cancellation. On the other hand, several countries like China, the U.S., and others that had horrible damage already try to resume their economy gradually. Of course, such a situation depends on each region. What we…

The Japanese bullet train, a/k/a Shinkansen, is a well-known public mode of transportation for Japanese people. When the passengers use the train, they often see the landscape of cleaning crews who clean the seats and prepare for the next operation on the train. Such a view is not unusual for…

Barriers to entry exist, but the market is big, concentrated, and loyal — I feel fewer startup companies aim at the Japanese market from their own countries, just as Japanese startups hardly aim at the global market. Not that the barrier in the Japanese market is higher, but in my opinion, they make the priority of venturing into the Japanese market lower. Why…

A cultural social media tutorial for young startups — Japan is the third biggest market. The Chinese market is the second in the world, but the Chinese government and authorities have cracked down on foreign companies. Therefore, I might be inclined to say that Japan is practically the second-biggest market after the U.S. I heard that mega-social media platformers…

The outbreak of the novel coronavirus attracted much attention across the globe. Many foreign media agencies covered not only the situation of Wuhan in China but also a cruise ship, the Diamond Princess, docked in Japan at that time. It is hardly surprising because many passengers who came from many…

Usually, “trend,” “challenge,” and “opportunity” are different according to each nation or region. I believe influencer marketing is a marketing method globally, but it is no exception because influencer marketing deals with the human except for virtual (CGI) influencer. I work for a Japanese digital agency for a long time…