PinnedWhat app will be a craze for the Japanese in 2021?Mobile App Trend in the Japanese MarketJan 13, 2021Jan 13, 2021
Five innovations that made me so excitedThey are common nowadays, but we can no longer go back to the formerJul 6, 2020Jul 6, 2020
The reason why I prefer Twitter to the flying carIs Twitter the symbol of transparency? Or spreader of hatred?Jun 16, 2020Jun 16, 2020
The Mainstream of Influencer Marketing will ChangeBrands take advantage of influencers by not searching but nurturingJun 3, 2020Jun 3, 2020
Marketer Should be Adaptable to ChangeThe spread of COVID-19, a/k/a novel coronavirus, recklessly pushed many brand’s campaigns into postponement or cancellation. On the other…May 18, 2020May 18, 2020
HBS Case Study “Trouble at Tessei” Shows What Japanese Companies are Like.The Japanese bullet train, a/k/a Shinkansen, is a well-known public mode of transportation for Japanese people. When the passengers use…Apr 28, 2020Apr 28, 2020
Published inBetter MarketingWhy Startups Should Target Japanese CustomersBarriers to entry exist, but the market is big, concentrated, and loyalApr 1, 20201Apr 1, 20201
Published inBetter MarketingHow to Approach Japanese Consumers for the First TimeA cultural social media tutorial for young startupsMar 21, 2020Mar 21, 2020
The Strengths and Weaknesses of the Japanese, Exposed by the Diamond Princess SagaThe outbreak of the novel coronavirus attracted much attention across the globe. Many foreign media agencies covered not only the…Mar 8, 2020Mar 8, 2020
What are the trends, challenges, and opportunities in the influencer marketing field of Japan?Usually, “trend,” “challenge,” and “opportunity” are different according to each nation or region. I believe influencer marketing is a…Feb 15, 2020Feb 15, 2020
